CAMPAIGNS

ODUN*| meaning holiday in Yoruba.

We are turning 5 - To celebrate this milestone, we want to stand still and reflect on our journey. We have revisited our key pieces and silhouettes from the past 5 years. This collection is an ode to our journey and to summer days ☀️

We offer a variety of items, from printed silky shirts to silk crepe and soft fluid cotton ensembles. There is a range of colors, such as blue as the summer sky, pink as a vivid touch, and also more subtle colors like khaki or black. Whether you are in a high-vibrating mood or simply nonchalant, you can take those pieces on your next escape, whether it be nearby or further away.

This collection takes us to Allëdjo’s latest destinations around the world.

FALL 2022 | LA NOCHE

LA NOCHE | A season of festives pieces. A range of pieces to wear during the holidays, in town, or away with your family and friends. There are sober colors:  green, brown, and black printed silk shirts or simply solid colors for more subdued personalities. This collection takes us to Allëdjo’s latest destination - Mallorca.

ISLAND SUMMER |The world of travels is open again, and this is the right time to release our summer collection. Inspired by the idyllic island of Mallorca, a piece of heaven in the Mediterranean sea where Kassim Lassissi, the creative director finds peace every summer. A range of ready-to-wear pieces to take with you on your next holidays. Vivid colors,  bright colored printed silk shirts, linen & soft-cotton ensembles. This collection takes us to Allëdjo’s latest destination - Mallorca.

PADA*|Introducing our first ever accessories capsule collection. This season is inspired by the Cyclades objects and souvenirs to take on for cooler temperatures. It is scarf season, an essential piece to play with.

*Means Return in Yoruba, return from summer.

SEA, SUN, AYÉ |  An ode to summer. Allëdjo takes you to the islands of the Cyclades. Bright colors, vibrant printed silk shirts, linen ensembles, marbled textures.

WE SHINE THROUGH DARKNESS |Allëdjo presented at African Fashion International South Africa - AFI SA

FREE AT LAST | This season celebrates FREEDOM after these last months’ events. For being free of our movements again.

FALL 2019 | NIGHTY NIGHTY

NIGHTY NIGHTY | Allëdjo designed for the first time pieces for the night life goer. A variety of pieces from loose silky shirts to fitted shirts. Shiny or Sober colors !

SUMMER 2019 | THE SHAPES OF DAKAR

THE SHAPES OF DAKAR | An ongoing letter to the capital of Teranga. Our newest line is inspired by Dakar’s shapes and lines, featuring the finest fabrics sourced on the continent.

FALL 2018 | A CONTINUOUS LOVE TO MARRAKESH

A CONTINOUS LOVE TO MARRAKESH | Its an extension of our first collection. As the city has many faces as seasons, we felt we could prolong the journey.  We focus on much more elaborated long sleeves shirts with are better fit with cooler temperatures and an elegant evening wear in hidden riads of the city. Meanwhile we have introduced a new product that be will be a red thread with variations across seasons and will help our customers go from one destination to another : The travel set, an ensemble to help you travel in comfort, style and practical manner. 

AN ODE TO MARRAKESH | Our Debut collection is an enchantment at first sight : It starts with the piercing sunlights that rise up through the city. It continues with the scents of the spices, a powerful sensation that leads us through the narrow red soil roads to the secrets places at the Medina.